Hi my name is Jo. I opened Silk in November 2007 following my wedding in July of that year.  Although my wedding dress was beautiful, I really didn’t have a great experience choosing it. I expected to be made to feel very special, to receive lots of attention, to be offered a fabulous selection of gowns and to have some fun, but none of that happened. I realised that I probably wasn’t the only bride to expect more so I set out to offer it myself, and, judging by the number of happy brides that walk out of our door with a dress in their arms, a smile on their face and a “Silk hug” to send them on their way, I think we might have it just right!

To find out more about the Silk experience click here or to take a look at some of our beautiful brides click here.

Of course none of this would be possible without our fabulous designers. We have stunning collections from designers including Jenny Packham, Stewart Parvin, Stephanie Allin, Sassi Holford, David Fielden, Blue Bridalwear and Charlotte Balbier. Our prices range from £1000 to £2500 and we have such a vast selection that there really is something for everyone.

Silk is located in the beautiful Cathedral city of Lichfield in Staffordshire. We’re really easy to reach and brides travel from all over the country, and beyond to visit us. Click here to see our location map or to contact us. We really look forward to meeting you soon at Silk.